Deals

MALAYSIAN GOVERNMENT THREATEN TO WITHDRAW CYCLING FUNDING

January 16, 2008

The Malaysian government has announced that it will pull out its financial support of the Malaysian National Cycling Federation (MNCF) if certain targets and objectives are not met.

BEELINE BECOMES SPONSOR OF TAJIK OLYMPIC TEAM

January 16, 2008

Telecommunication company, Tacom, has become a sponsor of the Tajikistan's National Olympic Committee and will support the country's efforts in the Beijing Games later this year. As part…

$200K DEAL FOR CAMBODIAN FOOTBALL FROM SOUTH KOREA

January 16, 2008

South Korean company, The Korean Technology Company, has provided over $200,000 in sponsorship funding to the Cambodian football association.

TSA APPOINTED BY M1 GLOBAL AS JAPANESE REP

January 16, 2008

Total Sports Asia has been appointed as the Japanese representatives of new worldwide mixed martial arts organization, M-1 Global. In addition to developing a licensing program for M-1…

PETROVIET NAM GAS RENEW V LEAGUE DEAL

January 16, 2008

The Viet Nam Football Federation has finalsied a VND12 billion (US$747,000) sponsorship deal with PetroViet Nam Gas Corporate, with the company to become a major partner of the…

FINAL FOUR BIDDERS - INDIA TWENTY20 CRICKET BROADCAST

January 16, 2008

Singapore-based sports marketing agency, World Sports Group, will soon know if it has secured the broadcast rights for India's Twenty20 tournament, Indian Premier League. ESPN Star Sports, Network…

CHINESE RIDERS SEEK SPONSORSHIP FOR BEIJING

January 15, 2008

China's Olympic equestrian team has been announced after five riders made the 1 January registration deadline.

ARGENTINE COMPANIES TO SUPPORT OLYMPIC TORCH RELAY

January 15, 2008

In an attempt to make their presence known in China, six Argentine companies are sponsoring the Olympic flame's visit to Argentina.

SURVEY SHOWS RESULTS FOR OLYMPIC MARKETING

January 15, 2008

Marketing initiatives that include Olympic themes increase campaign effectiveness. That is the assertion made by global market researcher Ipsos.In a survey conducted to measure the performance of Olympic…