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French buy in to World Sport Group
May 31, 2008
French based, Lagardere Sports has acquired a 70 per cent stake in Singapore-based World Sport Group Holdings Ltd (WSG) in a deal said to be worth up to…
Major new sport retailer formed after mega merger
May 31, 2008
A new national sports retailer has emerged in China and has been formed through the merger of four of the country's leading regional sporting retailers. The companies, Shanghai…
McDonald's Changes Marketing Tack
May 31, 2008
Since the launch of its sponsorship in 2005, McDonald's has centred its Olympic marketing campaign around concepts of unity and bringing people together to celebrate the Games. In…
New Rules Force Advertisers to Abandon Contracts
May 31, 2008
With locals and multinationals all striving to gain exposure this coming Olympics, BOCOG has taken the extreme measure of invalidating all advertising contracts signed within the last year.
Panasonic Announces Paralympic Sponsorship
May 31, 2008
Panasonic this week formerly announced its partnership with BOCOG for the duration of this year's Paralympic Games.
Drink Pepsi, Love China
May 31, 2008
As part of its strategy to capitalise on Chinese national pride this Olympic year, Pepsi launched its 'Love China' marketing campaign in Fuzhou Province.At various large scale Pepsi…
Ticketmaster Expects Games to be Sold Out
May 27, 2008
Olympic ticketing provider, Ticketmaster has this week announced it expects all Olympic events to be sold out before the beginning of the Games this August.
Shenzhen FC Receives Uniform Sponsor
May 27, 2008
Shenzhen Football Club, general manager, Meng Qingsen this week joined with Ruike Sport executives to announce that Shenzhen has become the China Super League's first team to wear…
Extech Sponsors National Manufacturing Conference
May 27, 2008
The 2008 Machinery Manufacturing Industry Working Conference was held this month in Beijing, and was sponsored by the Extech Information Technology Company.Extech acted as both the strategic cooperative…
Pin Group Sponsors National Swimming Team
May 27, 2008
The Pin Group has signed an agreement to sponsor China's National Swimming Team.
