Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
UBS renews HK Open Golf sponsorship
June 4, 2008
Financial services company, UBS has announced that it will continue its naming rights sponsorship of the USB Hong Kong Open golf tournament through to 2009.
ANZ to sponsor HK Bledisloe Cup
June 4, 2008
The Australian and New Zealand Banking Group (ANZ) has announced that it will become the naming rights sponsor of the first Bledisloe Cup match to be played in…
Corporates circling Pakistan Twenty20
June 4, 2008
It has been reported that two major international companies are keen on becoming major sponsors of a proposed Twenty20 cricket tournament in Pakistan, similar to the recent Indian…
HK Sixes lose major partners
June 4, 2008
The Hong Kong Sixes cricket tournament will be on the look out for new corporate backing following the decision by major sponsors, airline, Cathay Pacific and financial service…
World Expo Shanghai appoint online technology partner
May 31, 2008
Organisers of World Expo Shanghai 2010 have appointed technology company Tencent Inc as its major online partner. As part of the agreement, Tencent will develop online interactive platforms,…
Asian online gambling company turned away from Cardiff City deal
May 31, 2008
The major sponsor of Welsh football club, Cardiff City FC, has turned down a lucrative, tactical sponsorship deal with an Asian online gambling company.
Ambush marketing rife during Olympic torch relay
May 31, 2008
International news wires are reporting that the corporate backers of the Olympic torch relay are having their significant marketing campaigns compromised by ambush marketers during the Olympic torches…
French buy in to World Sport Group
May 31, 2008
French based, Lagardere Sports has acquired a 70 per cent stake in Singapore-based World Sport Group Holdings Ltd (WSG) in a deal said to be worth up to…
Major new sport retailer formed after mega merger
May 31, 2008
A new national sports retailer has emerged in China and has been formed through the merger of four of the country's leading regional sporting retailers. The companies, Shanghai…
McDonald's Changes Marketing Tack
May 31, 2008
Since the launch of its sponsorship in 2005, McDonald's has centred its Olympic marketing campaign around concepts of unity and bringing people together to celebrate the Games. In…
