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IRIS APPOINTED TO SONY ERICSSON GLOBAL ACTIVIATIONS
March 20, 2008
Mobile telecommunications company, Sony Ericsson, has appointed integrated marketing agency iris World Wide to handle its global activation strategy. iris will be responsible for implementing integrated campaigns across…
FORMULA ONE REVENUE AHEAD OF NFL, MLB AND FA PREMIER LEAGUE, SAYS DELOITTE
March 20, 2008
The Sports Business Group at accounting giant, Deloitte, has tagged Formula One as the world's highest revenue generating sporting event, eclipsing the NFL, MLB and FA Premier League.
MASTER SERVICE TO SPONSOR PEARL RIVER RACING
March 18, 2008
The Master Service Software Group has renewed its Strategic Cooperative Partnership with the Pearl River Delta Super-Car Racing Festival.
SUPER LEAGUE NAMING RIGHTS MAY ALREADY BE TAKEN
March 18, 2008
Talk in Beijing has turned to football sponsorship and possibilities for naming rights to the Super League.As the Chinese Football Association calls together club managers to discuss the…
SRIXON TO SPONSOR CHINESE GOLFERS
March 18, 2008
Golfing brand Srixon plans to expand its sponsorship-base in order to gain a larger portion of the Chinese market.
GUINNESS TAKES ON CHINESE RUGBY
March 18, 2008
Diageo and the China Rugby Association have this week announced that the Guinness brand will become the association's official beer sponsor and the official beer sponsor of the…
CATHAY PROVIDES LAST CHANCE TO SECURE SEVENS TICKETS
March 18, 2008
In the lead up to the 2008 Cathay Pacific/Credit Suisse Hong Kong Rugby Sevens, Cathay Pacific has formulated a novel method of promotion.
DAZIRAN TO SPONSOR NATIONAL CYCLING TEAM
March 14, 2008
Guangdong Yingbin Daziran Wood Industry Company, Ltd. has this week signed a strategic cooperative agreement with the Chinese National Cycling Team.
DSM SPONSORS CHINESE JUDO
March 14, 2008
DSM has this week signed an agreement with the Tianjin Bureau of Sport to sponsor National Women's Judo Team members Tong Wen and Shi Junjie.
INFRONT RECRUITS DU-BANG FOR THE STEEL ROSES
March 14, 2008
Infront Sports & Media has signed an agreement with Du-Bang Insurance as and Official Partner of the Chinese women's national football team, the Steel Roses.Du-Bang will be the…
