Deals

Qatar Airways Expands Inter Milan Partnership 

July 15, 2024

Qatar Airways has recently expanded its partnership with reigning Serie A champions Inter Milan. Under the…

Bang & Olufsen Secures Endorsement Deal With F1 Racer Charles Leclerc

July 12, 2024

Bang & Olufsen has deepened its ties in Formula 1, securing a deal with Formula 1…

Saudi Arabia’s NEOM Renews Asian Football Confederation Deal        

July 11, 2024

Saudi Arabia’s megacity project NEOM has renewed its deal with the Asian Football Confederation (AFC) governing…

Rabanne’s Makeup Line Secures Troye Sivan’s Global Endorsement

July 10, 2024

The makeup line of luxury brand Rabanne has signed Aussie entertainer Troye Sivan as its newest…

Singapore Hospitality Group Ascott Scores Chelsea FC Partnership

July 9, 2024

Ascott, the hospitality arm of Singapore-listed CapitaLand Investment Ltd, has secured a partnership with Premier League…

Odisha Renews Hockey India Deal For Three More Years 

July 8, 2024

Odisha—the hockey hub of India—  has unsurprisingly renewed its sponsorship deal with Hockey India for three more…

Tata Consultancy Services (TCS) Becomes Title Partner Of Sydney Marathon 

July 5, 2024

Indian multinational behemoth Tata Consultancy Services has (TCS) deepened its association in the running world, securing…

China’s Citygreen Sports Group Scores Landmark Deal With Tottenham Hotspur

July 4, 2024

Ahead of the upcoming Premier League season, China’s leading artificial turf maker Citygreen Sports Group have…

Esports World Cup Scores A Brace Of Major Sponsors

July 3, 2024

Ahead of the inaugural Esports World Cup (EWC), EWCF, the organiser of the annual tournament, has…

Hyundai’s Genesis Backs Tiger Woods And Rory McIlroy’s TGL 

July 2, 2024

Genesis, the luxury brand of South Korean car maker, Hyundai, has become the founding partner of…