Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Chinese Beauty Brands Banked On 19th Asian Games Partnerships
October 27, 2023
The recently concluded 19th Asian Games in Hangzhou witnessed a rather interesting phenomenon of homegrown beauty and…
Interior Design Unicorn Livspace Capitalises On Indian Celebrity Power Couple Endorsement
October 25, 2023
Singapore headquartered interior design startup Livspace is milking its A-lister celebrity endorsements with cricket star Virat…
Saudia Renews Newcastle United Partnership
October 24, 2023
Saudia, the national carrier of Saudi Arabia, has renewed its sponsorship deal with PIF funded Newcastle…
Pakistan Football Gets A Sponsorship Lift From Nestle
October 20, 2023
The Pakistan Football Federation (PFF) has secured a sponsorship deal with Nestle’s bottled water brand, Nestle Pure…
Famous Indian Celeb Malaika Arora Becomes Delhi Binny’s Brigade’s Brand Ambassador
October 19, 2023
India’s Tennis Premier League (TPL) team, Delhi Binny’s Brigade have announced homegrown celebrity Malaika Arora as…
Lay’s Becomes Main Sponsor of Saudi Women’s Premier League
October 17, 2023
The Saudi Women’s Premier League has secured a deal with popular crisps brand Lay’s as its main sponsor,…
Indian Tyre Behemoth BKT Continues Backing KFC Big Bash League
October 13, 2023
Indian multinational tyre behemoth BKT Tyres will continue backing Australia’s KFC Big Bash League. Following the…
Roblox Eyes Partnerships In Football
October 12, 2023
Gaming platform Roblox is building partnerships with global football organisations as it seeks to cement a…
ICC Cricket World Cup Scores On The Streaming Sponsorship Front
October 11, 2023
With the ICC Men’s Cricket World Cup 2023 fever gripping the globe— particularly subcontinent audiences— as…
Riyadh Season Partners Serie A’s AS Roma
October 10, 2023
Riyadh Season has secured a deal with Serie A team AS Roma to become the football…
