Bottega Veneta Dives Into K-Pop Endorsement Deal With Stray Kids’ I.N. 

Kering owned luxury brand Bottega Veneta has made K-pop idol I.N as its latest Brand Ambassador, continuing the brand’s recent endorsement streak in the region. 

The globally renowned 23-year-old singer from K-pop boy band Stray Kids personifies Bottega Veneta’s commitment to excellence and innovative craftsmanship through his dedication, energy, and dynamic stage performances.

After clinching the coveted endorsement deal, I.N. echoed, “I am honoured to join Bottega Veneta as Brand Ambassador. As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me.” 

According to ASN data, Bottega Veneta has invested about US$678k in Asia’s sponsorship landscape since Q323, with an average quarterly investment of US$56.5k during this period. A rosy Q125 is forecasted for the brand with an almost 2.8 x increase in sponsorship investment to US$158k.  It tends to spend on celebrity endorsements with young entertainers; namely deals with Chinese boy group INTO1 member Mika Hashizume (US$221k), Thai actors Dew Jirawat (US$200k) and Thanaerng Kanyawee (US$200k).