Beyond Developments Becomes Paris Saint-Germain (PSG)’s Sleeve Sponsor

Dubai real estate company Beyond Developments has become the new sleeve sponsor of reigning Champions League title holder Paris Saint-Germain (PSG). 

Under the partnership which runs through until 2029, the Beyond Developments branding has been on the sleeve of PSG match shirts from yesterday’s fixture against city rivals Paris FC.  

The partnership will bring new engagement opportunities, including PSG-themed fan interactions and premium experiences for Beyond Developments globally, particularly Asia and Europe.

The new deal comes right after Visit Qatar tourism authority extended their premium partnership with PSG until 2028. 

According to ASN data, the Real Estate industry has invested US$61.7m in football sponsorship across Asia since Q223, with a quarterly average investment of almost US$5.2m during this period. The forecast for Q126 is tipped to reach almost US$1.8m; a figure similar to the investment in the past year which has witnessed sums between US$1.2m+ and US$2.1m+. The top two markets for investment are Japan (84.3%) and China (10.3%).