Beats by Dre Scores Celebrity Endorsement Brace In India     

Apple-owned audio brand Beats by Dre has recently secured a brace of celebrity endorsements in India. 

Unsurprisingly, it came from the world of Bollywood and cricket, clinching deals with starlet Ananya Panday and talented cricketer Shubman Gill. 

Their association with Beats is poised to connect deeply with the country’s passionate young audience, who are enthusiastic about sports, movies and music. Beats, a brand famed for high-quality audio and a youthful spirit, believes the duo’s youthful dynamism will help them engage this audience.  

The endorsements have been timed to coincide with the brand’s recent launch of the Beats Solo Buds, Beats Solo 4, and Beats Pill in India. To commemorate this milestone, Beats released its first campaign featuring  Ananya Pandey and Shubman Gill.

Chris Thorne, Chief Marketing Officer and Head of Product at Beats, said, “We are delighted to welcome Ananya Pandey and Shubman Gill as India’s brand ambassadors as we bring together the energy and spirit of Beats with the vibrant culture of India. Their dynamic personalities make them the perfect fit for Beats. We are excited to launch our new products in India and look forward to our partnership with Ananya and Shubman.” 

According to ASN data, Beats (0.9%, US$695k) is just outside the top 10 spenders for its category across the Asian sponsorship market since Q421, with a quarterly average investment of almost US$58k during this period. Its main deal was a celebrity endorsement worth US$256k with Chinese idol Jackson Wang, which was withdrawn last July.