Roborock Scores Real Madrid Partnership

Chinese home robotics brand Roborock has become the latest global partner of European club football behemoth Real Madrid. 

The deal which runs through 2028 sees Roborock as the football club’s official global partner in the cleaning vacuum category. The partnership will cover both the LaLiga club’s men’s and women’s teams.

Under the deal, Roborock is poised to leverage on significant brand presence across Real Madrid’s home matches at the Santiago Bernabeu Stadium. The partnership will also see a range of immersive promotional and marketing campaigns, including their collaboration at the ongoing global Consumer Electronics Show 2026 global, fan engagement efforts and working alongside the club’s foundation to help create more environmentally safe environments for children and families. 

According to ASN data, the Consumer Electronics/Other industry has invested about US$40.7m in football sponsorship across Asia since Q223, with a quarterly average of US$14.7m during this period. The forecast for Q126 is poised to hit almost US$10m, while it is lower than the quarterly average investment, however, it is a significant rise to the US$2.9m and US$1.7m respectively from the last two quarters of 2025.