Chinese Telco Giant Vivo Makes Tian Xiwei Its S50 Endorser

Chinese telco giant Vivo has made Tian Xiwei its latest celebrity endorser for its recently launched S50 series.  

The 28-year-old popular TV drama actor who is famed for her roles in television series such as New Life Begins, Guardians of the Dafeng and Moonlit Reunion, has become the face of S50 Pro mini and S50 models.  

The S50 series is known for its impressive rear-end camera setup with stable optical imaging, making it a prime choice for selfies and video calls.  

According to ASN data, Vivo (7.2%, US$8.2m+) is the 4^th biggest spender for its category in the Asian sponsorship market since Q123, with a quarterly average investment of almost US$744k during this period. The forecast for Q425 is poised to hit US$703k, after a rather lacklustre year which saw no investment from Q125 to Q325.  The brand’s major ongoing deals include La Liga (~US$1.6m) and Virat Kohli (US$847k).