Global Data Report Delves Into The Business of IPL 2025 

Six brands partnered with the 2025 edition of the Indian Premier League (IPL), with title sponsor Tata Group holding the largest sponsorship agreement with the league in terms of annual value, worth almost US$60.2m. 

Wonder Cement was the only new sponsor of the competition in 2024; however, the brand did begin its partnership in 2024. The four-year deal was unveiled ahead of the beginning of the 2024 edition’s knockout stages. Overall, the IPL is estimated to generate $105.31 million in sponsorship revenue for the 2025 edition, reveals Global Data, a leading data and analytics company.

GlobalData’ s latest report, “Business of the Indian Premier League (IPL) 2025”, reveals that the Mumbai Indians are estimated to generate the most sponsorship revenue across the 10 IPL teams. The Chennai Super Kings (CSK) are the most followed IPL franchise across Facebook, X, and Instagram, with over 42 million social media followers.

Olivia Snooks, Sport Analyst at GlobalData, comments, “All six brands sponsoring the IPL are headquartered in India. The IPL’s emphasis on collaborating with India-based brands stems from its robust domestic orientation, the substantial Indian fan base, and the league’s commitment to bolstering local enterprises.”

The prize money for the 2025 edition of the IPL remains unchanged from the previous season, and this has been the case since the 2022 season. Therefore, it is expected to see the winning team receive about US$2.4m, while the runners-up will receive US$1.5m+ . There are also individual awards with cash prizes for the player who has the most runs throughout the tournament, the Orange Cap, and the most wickets, the Purple Cap. Both are expected to receive US$12k.

Snooks continues,  “The IPL has a superior prize pool compared to the other franchise tournaments globally, including the PSL. The 2025 PSL champions will receive $500,000, whilst the runner-up will receive $200,000. There is no prize money for finishing third and fourth. Despite the PSL’s growth, the viewership, popularity, and value of media rights agreements that the IPL receives are unmatched.”

The consumer goods sector firmly holds the lead in sponsorship deal volume across the 10 IPL franchise teams in 2025. The sector’s most significant agreement, in terms of annual value, is between the Kolkata Knight Riders and RR Kabel, a wire and cable manufacturer. The partnership sees RR Kabel serve as the team’s secondary shirt sponsor, with the deal valued at an estimated US$1.2m+ per year. The consumer goods sector also stands as the largest contributor in terms of annual deal value.

Snooks concludes, “The consumer goods sector has bolstered its presence across the league compared to the 2024 edition of the tournament. There are four additional sponsorship deals in the 2025 season, showing a greater involvement in the league.

“Owing to the IPL’s immense popularity, the tournament possesses the capacity to influence consumer behaviour and drive sales significantly. Brands within the consumer goods sector are eager to forge partnerships and invest substantial resources to capitalize on the tournament’s viewership. This strategic spending not only enhances brand visibility but also fosters consumer awareness.”

According to ASN data, cricket (~US$1.4b, 10.7%) is the 4^th largest invested sport in Asia since Q322, with India accounting for 93.5%, as the clout of the IPL’s status as the richest T20 cricket league is a key factor in attracting partnerships. The forecast for Q225 is poised to reach almost US$120.4m, a sum similar to the quarterly average investment of US$119.6m.