Indian Home Appliances Brand Eureka Forbes Clinches Shraddha Kapoor Endorsement 

Indian home appliances brand Eureka Forbes has struck an endorsement deal with Bollywood star Shraddha Kapoor for its vacuum cleaner range. 

The collaboration with the 38-year-old celebrity is part of  Eureka strategic plan towards cementing the brand’s dedication to promote cleanliness and healthier living environments across Indian households, particularly a younger urban audience. The deal began with Shraddha Kapoor promoting the Forbes SmartClean Robotic Vacuum Cleaners. 

Following the deal, Anurag Kumar, Chief Growth Officer, Eureka Forbes, stated, “We’re pleased to welcome Shraddha Kapoor to the Eureka Forbes family as the face of our Vacuum Cleaners. She represents a generation that values mindful living, smart choices, and purposeful innovation, qualities that mirror our brand ethos.” 

“At Eureka Forbes, we’ve been pioneering home hygiene solutions for over 40 years, and with our new Forbes SmartClean Robotics range, we are redefining what effortless cleanliness looks like in today’s homes. Shraddha’s authenticity and strong connection with young Indian households make her the perfect partner in our journey to build a cleaner, healthier India, one smart home at a time.”

According to ASN data, the last deal Eureka Forbes’s had was a similar celebrity endorsement deal with Bollywood legend Madhuri Dixit worth US$225k for  Aquarguard, which was withdrawn in the end of Q123. The deal with Shraddha Kapoor is a long overdue return to the sponsorship market for Eureka Forbes.