Job Platform foundit Scores Indian Ace Bowler Jasprit Bumrah’s Endorsement

One of Asia’s biggest jobs and talent platform, foundit, formerly known as Monster has appointed Indian star bowler Jasprit Bumrah as its brand ambassador. 

The collaboration highlights the similarities between Bumrah’s defining characteristics—precision and speed—and foundit’s AI-powered job search, which finds suitable opportunities for jobseekers.

V Suresh, CEO of foundit, stated, “We are delighted to partner with ICC’s Cricketer of the Year, Jasprit Bumrah. His exceptional performances for India in 2024 across multiple formats including winning a World Cup have not only captivated cricket enthusiasts worldwide but also exemplify the qualities essential for success—agility, precision, and dependability.” 

“These attributes closely align with foundit’s commitment to empowering professionals with the skills needed in today’s dynamic job market. We look forward to a meaningful and successful collaboration.”

In the upcoming months, a campaign featuring Bumrah is poised to debut of digital media platforms, highlighting the value of using state-of-the-art technology to identify the ideal opportunities for jobseekers.

According to ASN data, cricket (81.2%, US$1.2b+) dominates sports sponsorship investment in India’s sponsorship market since Q222, with an average quarterly investment of US$108.6m+ during this period. Q125 is forecasted to see investment of almost US$95.3m after Q324 and Q424 saw investment of US$37.3m+ and US$37.1m+ respectively. As for foundit, it has ongoing deal with the Badminton World Federation (BWF) which began last May.