Business Services

Despite Coronavirus Turmoil, F1 Teams Score Asian Deals

March 14, 2020

Despite Formula One’s schedule falling victim to COVID-19, two of its teams have recently scored sponsorship…

Japanese Arm of Boston Consulting Group Backs Tokyo 2020

November 17, 2019

Boston Consulting Group K.K (BCG Japan) has been announced as a Tokyo 2020 official supporter, taking…

B2B Malaysian Firm Lands First Deal With International Female Cycling Event

September 8, 2019

Malaysian-based Arya Premier - which specialises in events and strategic partnerships - has become the title sponsor of the inaugural Le Tour de Femina 2019 (LTdF).

Tokyo 2020 Partner Pasona Inks One-Year Gymnastics Deal

July 23, 2019

Japanese employment and staffing solutions company Pasona Group has signed a one-year sponsorship deal with the International Gymnastics Federation (FIG).

The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship

April 7, 2018

The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…

Malaysia Hypes Patriotic Fervour Can Plug SEA Games Sponsorship Shortfall

February 13, 2017

Ahead of the upcoming SEA Games in KL, the Olympic Council of Malaysia (OCM) hopes more private companies will step in as sponsors to cover its shortfall.

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene

August 21, 2015

Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…

ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)

June 19, 2015

ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…