Crypto Platform CoinW Scores Regional La Liga Deal  

Abu Dhabi headquartered cryptocurrency exchange CoinW has sealed a partnership with the La Liga, Spain’s elite football competition. 

The deal ensures the Asian centric cryptocurrency exchange platform is the official regional crypto exchange partner of  the La Liga in Hong Kong and Taiwan.

The collaboration involves  a series of activations such as interactive fan engagement programs, exclusive rewards and giveaway, educational campaigns on blockchain, and immersive football themed events throughout the year.

La Liga continues being a top draw for blockchain brands with the likes of crypto sportsbook Sportsbet.io and crypto exchange BitGet partnering the football league. 

Following the deal, Sergi Torrents, managing director of LaLiga in Greater China, stated, “Innovation has always been at the heart of LaLiga’s approach. This partnership with CoinW underscores our commitment to staying ahead of the curve while connecting with our fans in meaningful and modern ways. Blockchain and crypto are reshaping industries, and we’re excited to explore their potential with a forward-thinking partner like CoinW.”

Nassar Achkar, Chief Strategy Officer of CoinW, added, “At CoinW, we are dedicated to creating a future where blockchain and sports unite, offering fans around the globe immersive and rewarding experiences.” 

“La Liga embodies excellence, innovation, and perseverance—values that align perfectly with our mission to democratize cryptocurrency and empower communities worldwide. This collaboration is not just a milestone for CoinW; it’s a celebration of the limitless possibilities of crypto and football.”

According to ASN data, the crypto industry has invested almost US$176.7m in the football sponsorship in Asia since Q222, with the likes of Bing X (28.3%), Tezos (26%) and Socios.Com (22.9%) dominating the spends.