Forex Firm Culture Capital Partners Ligue 1 Giant PSG In Regional Deal 

Asia focused global forex brokerage firm Culture Capital has become an official partner of Ligue 1 giant Paris Saint-Germain (PSG). 

The deal brokered by SportQuake is Culture Capital’s landmark sports sponsorship and sees the platform as the exclusive Asian online forex and trading partner of the reigning French football champions. 

Under the deal, Culture Capital has access to a range of marketing assets, including the use of PSG IP and virtual LEDs, along with club hospitality and match day sponsorship packages.

Benjamin Shin, chief financial officer at Culture Capital, enthused, “We are thrilled to start our sports sponsorship journey by partnering with an iconic brand in Paris Saint-Germain. PSG’s strong Asian fan base provides us with an excellent foundation to grow brand visibility and engagement. Together, we will explore synergies and innovative ways to connect with fans in Asia and around the globe.”

According to ASN data, the financial services category has invested almost US$693.9m since Q222 in football sponsorship across Asia, easily making the beautiful game garner a 41.5% share, the largest invested sport by the category and the bulk of these deals tend to be partnerships with major European football club teams. However, 2024 witnessed quarterly average investment between US$41.9m and US$47.4m, which is below the average quarterly investment of US$58.5m since Q222, and Q125 is forecasted to hit US$45.6m, similar to the investments in the previous year.