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Fast Growing Filipino Gaming Platform PlayTime Taps On Vic Sotto Endorsement
Emerging Filipino gaming platform PlayTime has secured an endorsement with Vic “Bossing” Sotto, a legendary Filipino actor, host and comedian.
Despite being a household name, the move is a rather surprising one as the 70-year-old star and host of “Eat Bulaga’, the Philippines longest running noontime show, keeps a low profile online.
PlayTime believes that Bossing is the best fit as it’s almost like a natural progression for him to spread his wings and make a stronger presence online and take on the challenge as the king of multi-media entertainment.
Following the announcement, Sotto added, “It is truly heart-warming and a privilege to continue my mission to bring fun, entertainment and happiness in the daily lives of Filipinos, anytime and anywhere, through PlayTime.”
“We know that Filipinos really love playing fun games. So, to our PlayTime users, just enjoy and game responsibly. And of course, don’t forget to share your luck and blessings.”
According to ASN data, Celebrity: Non-Sport endorsements (13.4%, US$395k) is the 3rd largest sponsorship platform in the Philippines, with a quarterly average investment of almost US$33k. However, the investment has dwindled since Q323, and the latest PlayTime deal is quick fillip to the platform.
