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Aldo Taps Filipina Star Gabbi Garcia As Celebrity Endorser
November 14, 2023
Filipino entertainment sensation Gabbi Garcia has become the latest celebrity endorser for Canadian shoes and accessories…
INTERVIEW WITH ERIC M. GOTTSCHALK, CEO OF MMC SPORTZ
October 16, 2023
The Business of Football (TBOF) regional conference returns to Manila for its second edition on 10…
Filipinas Finally Snag A Coveted Adidas Sponsorship Deal
February 23, 2023
The Philippine women’s national football Filipinas has secured a four-year sponsorship deal with Adidas early this month. With…
Jollibee Renews Interest In Branded Content With TikTok
November 27, 2020
Filipino fast food chain Jollibee is collaborating with creative agency BBH Singapore on #JolliEverAfter, its latest…
Honda Reinforces "Energetic" Values With Major Basketball Deal
October 22, 2020
Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for…
Gatsby Maintains 'Emerging Talent' Sponsorship Strategy
October 1, 2020
The male grooming products industry is set to hit US$60 billion this year and Japanese brand Gatsby…
Filipino F&B Brand Boosts Nation’s Women's Basketball Scene
January 10, 2020
Filipino businessman Ronald Mascarinas, owner of popular chicken rotisserie Chooks-to-Go, is set to back a new…
Philippines Eyes 2030 Asian Games Hosting Rights
December 19, 2019
The Philippines is poised to become the latest nation to enter the race to host the…
Chinese-British Auto MG Steps On Sponsorship Gas in Asia
November 22, 2019
British heritage car brand MG Motor, owned by China’s SAIC Motors, is starting to break out…
Qatar Airways Boosts Philippines Football With US$2m Deal
November 10, 2019
Qatar Airways has recently boosted club football in the Philippines, securing a three-year sponsorship deal with…
