Philippines

What Does Sportradar’s PFL Deal Herald For The Filipino Football Industry?

February 27, 2018

The Philippines Football League (PFL), the top-tier of club football in the Asean nation, has agreed a multi-year partnership with the performance data business Sportradar.

Economic Uncertainty Enshrouds Philippines in 2018

February 6, 2018

Clouds of economic uncertainty will fog the Philippines market in 2018 as the political climate, changes in taxation and slow infrastructure development will affect GDP growth and therefore…

Ikea Eyes Southeast Asian Expansion, But Sponsorship To Remain Low

October 12, 2017

Vietnam and the Philippines have been announced as the next two markets in Ikea’s expansion strategy in the Asean region, along with a new e-commerce presence in Singapore…

Port Operator Props up Filipino Golf With The Potential For Brand Expansion

April 24, 2017

After a 17-year break, the Philippine Masters golf tournament is making a long-awaited return next month with corporate support from a company that could have reason to expand…

One Championship Scores Gaming Partnership In Philippines

April 21, 2017

Asia’s hottest mixed martial arts property One Championship has secured yet another innovative partnership.

Pantene Spend On The Slide; Still Shuns Sport While Competition Diversifies

April 7, 2017

Pantene has made yet another investment into 'Non-sport' sponsorship platforms. The endorsement of a Filipina teen soap star adds to what looks like an unhealthy obsession with an…

Leading Asean Rum Nets A Landmark NBA Partnership

March 14, 2017

Leading Filipino spirits maker Tanduay has scored a first for an ASEAN brand through its partnership with NBA’s Brooklyn Nets, which has point guard Jeremy Lin in its…

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Interview: The Brains Behind TCL-ESPN's Inspiring Bonding Moments

December 2, 2016

ASN has been wowed by ESPN-TCL’s Inspiring Bonding Moments, a branded content series covering the rarely told stories of Asean athletes. We go behind the scenes to interview…

Challenger Brand Maybank Boosts Philippines Endurance Sports Scene

November 28, 2016

Southeast Asian financial institution Maybank has plunged into Philippine’s endurance sports sponsorship landscape with a new move into the Philippines.