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Philippines
Battery Brand Invests In SEA Games To Raise Brand Awareness
October 25, 2019
Vietnamese battery brand Pinaco is backing the upcoming 30th SEA Games in the Philippines in order to raise awareness across the region.
Basketball Sponsorship Reigns In China and the Philippines
August 2, 2019
The high-profile partnership between Tencent and the NBA in China should encourage more brands to capitalise on the many other opportunities that exist across the Asian basketball industry,…
Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games
May 26, 2019
Earlier in March, ASN spoke to Lars Heidenreich, Mediapro Asia’s Managing Director, at the SportsPro OTT Asia conference to get the inside scoop on how the media rights…
7-Eleven Makes First Mobile Gaming Move (Philippines)
May 16, 2019
7-Eleven has launched a marketing campaign in the Philippines, for the first time involving a collaboration with a mobile game, Mobile Legends.
Conventional First Round of Sponsors Announced For SEA Games 2019
February 14, 2019
The Philippines Senate has slashed the budget for the country’s hosting of the 2019 Southeast Asian (SEA) Games by 33% from US$142.5m to US$95m, but it wasn’t all…
Vivo Replaces Cloudfone As NBA’s Official Partner In the Philippines
December 13, 2018
Chinese smartphone Vivo has secured a multiyear sponsorship with the NBA in the Philippines, replacing homegrown smartphone brand Cloudfone.
Asian Bookmaker LETOU Partners Inter Milan
August 14, 2018
Yet another gambling company has reinforced its position in European football. The Philippines-based firm LETOU has become Inter Milan’s first Asian online gaming partner.
US Conglomerate 3M Signs Rare Deal in Asia
May 30, 2018
In an atypical move, the University of the Philippines Fighting Maroons basketball team has bagged a deal with the American manufacturing conglomerate, 3M.
Philippines Football Catching Commercial Tailwind
May 23, 2018
The beautiful game is set for a tailwind in the Philippines as the national team successfully earns its stripes across the continent: qualifying for the Asian Cup and…
Interview: Culture Group's Michael Patent On Globe's New eSports Platform
May 20, 2018
Following the successful hosting of several eSports tournaments, the Filipino gaming scene has become one of the hottest in the Asean landscape and has now attracted the nation's…
