Paul Poole (South East Asia) Becomes Sponsorship Broker For The Royal Bangkok Sports Club (RBSC) and RBSC Polo Club

Paul Poole (South East Asia) Co., Ltd. is proud to announce its appointment to manage commercial sponsorship and partnership marketing for The Royal Bangkok Sports Club (RBSC) and RBSC Polo Club.

The appointment will see Paul Poole (South East Asia) Co., Ltd. manage all commercial sponsorship and partnership marketing for the prestigious and storied RBSC and RBSC Polo Club.

The four-year agreement also includes a rights valuation through The Sponsorship Experts’ subsidiary, Asia Sponsorship News (ASN) in the form of a Sponsorship Property Evaluation Report (SPER). The SPER will assist in determining the value of the RBSC and RBSC Polo Club’s major sponsorship assets and position those assets against other similar properties. In addition, the SPER will independently quantify and offer transparency to the sponsorship opportunities, identify USPs and help negotiate the best price for the sponsorship property.

In addition to the SPER, the agreement will also include The Sponsorship Playbook, a benchmarking tool developed by The Sponsorship Experts. The Sponsorship Playbook outlines best practices for effective sponsorship, setting forth a comprehensive set of rules to help deliver best sponsorship practice through objectifying the sponsorship decision-making process.

Specifically, The Sponsorship Playbook comprises a set of tools to help source sponsors and partners in various tiers, understand and structure the sponsorship offers, activate the sponsorship in a meaningful way for both the sponsor and the rights holder, and evaluate the success of the sponsorship.

“We are pleased to work with Paul Poole (South East Asia) Co., Ltd. on our commercial sponsorship and partnership marketing,” said the Sports Sub-Committee of The Royal Bangkok Sports Club. “We look forward to offering a number of sponsorship opportunities and putting on great sports events for our members and wider community.”

“We’re very excited about this appointment and look forward to working with The Royal Bangkok Sports Club and RBSC Polo Club on their commercial sponsorship and partnership marketing,” said Paul Poole, Founder, Managing Director and Chairman of The Sponsorship Experts. “The Royal Bangkok Sports Club and RBSC Polo Club have a long history of organising some of the best sporting events in Bangkok and we’re pleased to have been chosen to work with them to optimise their sponsorship offerings.”

Paul Poole (South East Asia) Co., Ltd. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands – acting as a catalyst by bringing them together and maximising the relationship.

The consultancy has packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.