Famous Indian Celeb Malaika Arora Becomes Delhi Binny’s Brigade’s Brand Ambassador 

India’s Tennis Premier League (TPL) team, Delhi Binny’s Brigade have announced homegrown celebrity Malaika Arora as their latest brand ambassador. 

The 49-year-old multi-talented celebrity, who is known for her fitness regimen, will play an influential role in the Delhi team’s campaign in the fifth edition of the Tennis Premier League (TPL).  

Delhi Binny’s Brigade, who have won the league’s most popular team award for the past two seasons, will try to raise their fan engagement by banking on Malaika’s reputation as a leading personality in the Indian fitness and sports community.

Malaika Arora has  been passionately pushing for an active lifestyle for individuals of all ages in order to promote holistic development.

Following the announcement, Save Eat founder, CEO of Binny’s Jewellery and owner of Delhi Binny’s Brigade , Sneh Binny, said, “Malaika Arora is an influential figure in the Indian sports and fitness community in addition to being a brilliant Actress, Model, and TV Presenter. Malaika believes in inculcating an active lifestyle for wholesome development and long-lasting health benefits that equate to a more prosperous life.”

“Her support will surely add another dimension of glamour to the team and new insights into fitness that will allow our franchise to enhance their performance on the court and their popularity off it. With an innovative format the Tennis Premier League has captivated the spectators’ interest and the League has already contributed to elevating the status of tennis in our country.”

Malaika Arora added, “The Tennis Premier League is a fantastic tournament with fast-paced matches designed to lure viewers to follow the league. Over the previous four seasons, the league has helped the tennis community in India to expand at an exponential rate, and I am proud to be a part of the Delhi Binny’s Brigade and the league as a whole. I’m hoping that I can play a role to help the franchisee reach new heights.”

“It is really important for sports like tennis to be an active part of everyone’s lives. They help individuals teach attributes such as discipline, resilience, and communication which help in the overall development of an individual. ”

Malaika Arora has now joined an extensive list of celebrities who are involved in the league. This includes the likes of Bollywood actors Sonali Bendre, Rakul Preet Singh, Taapsee Pannu, Sonu Sood, as well as, former Indian female tennis star Sania Mirza. 

According to ASN data, tennis related sponsorship deals are just a mere 0.1% of India’s US1.8 billion sponsorship market since Q121. Since the peak of  Q122 which saw investment of US$852k (5.4 x the average quarterly investment of about US$157.6k), the sport has had seen quarterly investment from US$58k to US$93k in the quarters following the high of Q122.