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ONE Esports – the esports arm of the MMA outfit ONE Championship – has secured deals with Activision Blizzard, and grocery delivery platform foodpanda Thailand.
According to Mark Aubrey, Activision Blizzard’s Vice President & Head of Asia Pacific, the deal will continue to build and scale Call of Duty’s community in Southeast Asia. Details regarding any planned activations have yet to be announced.
This is not the first time that ONE Esports has collaborated with Activation Blizzard. In May this year, both entities hosted the ONE Esports Call of Duty: Warzone Showdown in May.
Following the announcement, Carlos Alimurung, CEO of ONE Esports, stated, “I am pleased to announce ONE’s latest strategic partners, leading game developer Activision Blizzard and online food and grocery delivery platform foodpanda Thailand. These industry-leading companies will work with ONE Esports to deliver to fans the most engaging esports experiences in the world.”
foodpanda Thailand joins the ONE Esports’ burgeoning commercial portfolio, which already includes the likes of Toyota, Tinder, and video game developer and publisher Moonton.
The food and grocery delivery platform previously collaborated with One Esports in March to promote the Dota 2 Singapore Presented by PGL. They are also currently working together on the Arena of Valor World Cup 2021.