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Tencent Invests In Chinese Anime Platform Kuaikan
The deal was announced on Tuesday while Kuaikan didn’t divulge how the money would be spent, but the online anime platform did highlight its lofty ambition to become the “Disney of the new era.”
CEO Chen Anni, who founded Kuaikan four years ago, said the platform will continue to operate independently. The platform, whose users were mostly born after the year 2000, aims to focus on building an online community and promoting China-made anime.
Kuaikan now has over 200 million users and more than 40 million monthly active users. Its core demographic of Gen Z users has increasingly become the main market for many online content businesses, and more brands are tipped to back the platform’s content offerings.
Li Zhaohui, a partner at a Tencent investment unit, said the company is optimistic about the anime industry’s long-term potential. Li said Kuaikan had an “active community” as well as “high-quality and diverse” anime works that can “thrive in the long-run.”
