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Meta Collaborates With Star Sports & Online Creators For IPL Themed Content
April 10, 2024
Tech behemoth Meta have been collaborating with Star Sports and online content creators in creating cricket-themed fan…
OnlyFans Banks On Aussie Tennis Ace Nick Kyrgios Collab
December 14, 2023
OnlyFans, a subscription-based platform infamous for its racy adult paywall content, is trying to make yet…
WhatsApp Secures Landmark F1 Sponsorship Deal
November 27, 2023
Meta owned instant messaging app WhatsApp has sealed its inaugural sporting sponsorship deal with Mercedes-AMG Petronas…
TikTok Dances Into First Asian Sports Partnership with the J.League
May 2, 2022
TikTok has struck a content partnership deal with the J.League, Japan's top-flight football league. The collaboration…
ONE Esports Singapore Shows Off Full House Of Tech Brand Sponsors
April 2, 2021
Yes Esports attracts technology brands, but the upcoming Dota 2 ONE Esports Singapore Major has taken…
Study: F1 Is Poised To Hit A Billion Fans and Keeps Younger Fans Glued
March 24, 2021
A recent study from Nielsen Sports has revealed that one billion people will claim interest in…
ONE Championship Expands Facebook Content Partnership
November 20, 2020
Singapore-based MMA organisation ONE Championship has secured an expansive, global deal with Facebook that includes exclusive…
Chelsea FC Widens Chinese Content Reach With Weibo Deal
November 13, 2020
Chelsea FC have become the first English Premier League club to partner Weibo, the Sina-owned Chinese…
IPL 2020 Sees Rise In Ambush Marketing
October 15, 2020
Ambush marketing in this season’s IPL has been in the spotlight as brands have been quick to latch…
Douyin Strengthens Manchester City Partnership
September 25, 2020
Manchester City has formally confirmed a deal with Douyin that sees the Chinese video platform become…
