Register
to get articles and more to your inbox
News & insights
Archive
Directory
Technology/Social Network
Video Chat Apps In SEA Presenting Innovative Campaign Solutions
August 28, 2020
Southeast Asian consumers have been using new apps to stay connected during the pandemic enforced lockdown…
How Dettol and TikTok Danced A Handwash Message In India
August 21, 2020
TikTok has been been a casualty of the escalating trade wars involving the US, India and China,…
Suning-owned Inter Milan Continues Social Media Rise In China
August 5, 2020
Serie A giants Inter Milan have seen their social media following in China rise to six…
La Liga Partners China’s Douyin To Boost Social Following In Asia
April 24, 2020
Spain’s La Liga has struck a content deal with Chinese social media giant Douyin until March…
Facebook Pumps A Massive US$5.7b Into Reliance Jio
April 23, 2020
Facebook has paid US$5.7 b for a stake of around ten per cent in Jio Platforms,…
Study: Music Festivals And Gigs Are Great Sponsorship Opportunities For Beauty Brands
February 8, 2020
Music festivals and gigs should be an excellent opportunity for beauty brands to engage consumers in…
How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
Facebook Retreats From Big Ticket Sports Rights Bidding
February 1, 2020
Facebook is cutting back on original programming and the purchase of live sports rights for its…
Debunking Myths About Gen Z Sports Fans
January 9, 2020
Sports brands and marketers face both challenges and opportunities with Gen Z sports fans, according to…
Study: App Annie’s Key Insights On Indonesian Gen Z Mobile Users
December 20, 2019
By the end of 2020, Gen Z is set to be almost a third of the…
