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Horizm Latest Study Reveals Digital Value Of Fans
April 18, 2023
Brands activating posts with sports partners generated over US$85.7m in media value over the last year,…
IOC Dives Into Esports & Gaming With The Olympic Virtual Series
April 20, 2021
The International Olympic Committee (IOC) has plunged into esports and gaming by launching the Olympic Virtual…
How Did IPL’s Delhi Capitals Score A 50% Rise In Sponsorship Revenues?
April 14, 2021
IPL franchise Delhi Capitals commercial performance for this season has been impressive, seeing a 50% rise…
IPL’s Mumbai Indians Continues To Be A Sponsorship Magnet
September 17, 2020
Despite a bleak global economic climate due to the COVID-19 pandemic, reigning IPL champions, Mumbai Indians,…
Study: Southeast Asia’s Digital Economy Hits Forecasts Early
August 13, 2020
The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached…
Apparel Brands Battle US$95.4 Billion Revenue Losses in APAC: How Will It Impact The Region’s Sponsorship Market?
August 7, 2020
The COVID-19 pandemic is likely to cost the apparel and footwear industries across the Asia-Pacific region…
Borussia Dortmund Gets Crafty With Digital-First Fan Engagement Efforts In Asia
July 23, 2020
With COVID-19 putting the brakes on pre-season global tours, Borussia Dortmund are going big on engaging…
More Evidence On The Strength Of Mobile Esports In Asia
July 18, 2020
The COVID-19 pandemic has seen the emergence of mobile esports to challenge the dominance of PC…
Havaianas Pumping US$50m Into Asia To Boost Business
July 10, 2020
Brazilian footwear giant Havaianas - they of the colourful flip-flops - will be investing over US$50m…
Women’s Cricket Continues to Grow Globally With Strong Audiences
June 26, 2020
This year’s Women’s T20 World Cup in Australia has garnered a global unique audience of 89…
