Lazada Plugs Shoppertainment Across Southeast Asia

The gig, open to the e-retailer’s invited guests and fans, will take place in Jakarta and also be live streamed on the Lazada app across Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines.

Grammy and Brit Awards winner Dua Lipa, along with Indonesian actress Agnez Mo, Filipino entertainers Nadine Lustre and Sam Concepcion, and Dong Nhi, winner of The Remix Contest 2015 and coach on The Voice Vietnam 2017, will be part of the line-up for the gig.

Through this musical festival, Lazada is hoping to take a leaf from parent company Alibaba’s Singles Day celebration by seamlessly blending shopping and entertainment, ushering an era of shoppertainment in Southeast Asia. While browsing through the app, shoppers can watch live streams and be entertained.

The festival culminates with the main shopping event on 27 March. The one-day sale promises a new online shopping experience that includes a new selection of exciting arcade games for redeeming vouchers and attractive deals for consumers in the region.

“We have always focused on introducing new experiences for our users. Backed by Alibaba’s tech expertise and infrastructure, we are extremely excited to combine our superior tech infrastructure and talent to revolutionise the way we and sellers interact with consumers via the Lazada app on an unprecedented scale,” Mary Zhou, chief marketing officer at Lazada Group, said.

“We want to go beyond shopping and offer our consumers and fans, through our in-app live streaming capabilities, moments to cherish and remember,” she added.