Music Concert

Chinese Rock Band Second Hand Rose Becomes An Endorsement Magnet

November 21, 2023

Since clinching the title for Chinese music variety show The Big Band Season 3, underground Chinese rock…

PUBG Hosts First-Ever Virtual Concert With Blackpink

July 29, 2022

Mobile-based game PUBG Mobile has begun to host its first ever virtual concert featuring best-selling K-pop girl group…

UMG Co-Invests In Live Gig Streaming Platform With Korean Music Titans

February 19, 2021

Universal Music Group (UMG) is working with two K-Pop majors – Big Hit Entertainment and YG…

Tencent Eyes Growth In Virtual Music Entertainment

December 3, 2020

China’s Tencent Music Entertainment Group (TME) has invested in Wave, one of the fast-emerging players of…

Study: Music Festivals And Gigs Are Great Sponsorship Opportunities For Beauty Brands

February 8, 2020

Music festivals and gigs should be an excellent opportunity for beauty brands to engage consumers in…

Lazada Plugs Shoppertainment Across Southeast Asia

March 21, 2019

As part of Lazada’s seventh birthday celebration, the e-retailer will debut with a brand-owned Super Party music gig in Indonesia.

India’s Big Brands Hop on Bieber Mania

May 10, 2017

BieberMania is in full swing in Mumbai tonight with the DY Navi Patel Stadium expecting a sell-out 70,000 for the Canadian pop sensation’s first show in the country.

Will H&M Spend Big In India’s Sponsorship Market?

April 6, 2017

India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.