Music Concert

ASN Interview: Viacom Asia’s Senior VP Reveals The Secret Of MTV Asia’s Longevity

September 26, 2016

At the recent All That Matters, ASN spoke to Viacom Asia’s Senior VP Paras Sharma talks about MTV Asia, his company’s flagship entertainment content platform and how they…

K-Pop Peace Concerts To Travel Around The World In 2017

September 23, 2016

World peace and pop music have been bedfellows since time immemorial, so it's not surprising to see Korean reunification dreams taking this proven route.

Brands Get Easy On The Ears: Affluent Chinese Are Voracious Music Listeners

April 22, 2016

Chinese marketers have grown to realise music is an effective means of engaging with local consumers, particularly affluent ones, and will be encouraged by a new report from…

Malaysia Airlines Is Back in the Black And Renewing Its Sponsorships... But It's a Domestic-Only Strategy

April 13, 2016

Just two months after making its first profit for several years, Malaysia Airlines has announced it is to continue its sponsorship of a pair of regional music festivals…

2016 Trends In India's Sportainment Landscape Part 1

January 11, 2016

In recent years, the sport and entertainment industry in India has been on the rise as non-cricketing sports such as football, kabaddi, tennis, badminton and wrestling have fast-growing…

ASN INTERVIEW: Challenger brand Puma is Highly Selective; Looks For Brand DNA Fit Above All Else

November 30, 2015

Well known for its global sponsorship of the showman of athletics, Usain Bolt, and now R&B rebel Rihanna, Puma is clearly a brand that does things its own way.…

Bon Jovi Asian Tour is Livin' on a Prayer

September 18, 2015

American rockstar Jon Bon Jovi has toured Asia in the past, but it seems this time he's tripping up on social taboos and letting down fans unexpectedly.

CASE STUDY: Singtel, the SEA Games & Sponsorship in General

July 13, 2015

Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).

How Will The Proposed Tobacco Control Legislation Affect The Indonesian Sponsorship Market?

June 8, 2015

With Indonesian legislators expected to pass a ban on tobacco commercials across television in the next two months, the nation’s television stations are panicking to find alternative revenue…

ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner

April 2, 2015

One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…