Valentino Seals Queen of C-pop Jolin Tsai As Next Celebrity Endorser 

Italian luxury brand Valentino has named Taiwanese pop star Jolin Tsai as its latest brand ambassador.  

The 43-year-old known as the “Queen of C-pop” is an influential pop cultural figure, selling over 25 million records since her debut in 1999, and will be part of Valentino’s DI.VA. (DI.fferent VA.lues) stable. 

Following the announcement, Pierpaolo Piccioli, Creative Director Maison Valentino, said, “I welcome Jolin Tsai in our Valentino Di.Va. project with the greatest pleasure. Her musical talent reverberates through her innovative and deeply inclusive approach, which is something that I always appreciate when it comes to performative arts. In her work, I find a genuine freshness and a magic energy and I am always amazed by the incredible connections that music can create. Our community is enriched by a new human star.”

Jolin Tsai added, “Creative Director Pierpaolo Piccioli aims to disrupt tradition, re-signify, and bring a distinctive personality and value to each collection, much like how I approach each stage with a commitment to self-discovery and innovation. I look forward to collaborating with Pierpaolo to bring more creativity and surprises to the audience in the future.”

According to ASN data, Valentino (1.7%, ~US$5.7m) is the 5^th highest spender for the apparel (non-sport) category in the Asian sponsorship market since Q221. Meanwhile, the brand’s deals tend to be focused on celebrity endorsements and Q124 is tipped to hit US$623k, about 28.6% above the quarterly average of almost US$485k.