Upstart Taiwanese Carrier Starlux Snags LA Clippers Partnership 

Taiwanese luxury carrier Starlux has sealed a deal to become the official international partner of NBA team La Clippers in a multi-year deal.

“As a brand-new airline to the US market, STARLUX is excited to help create memorable journeys by providing unique and exquisite service to customers traveling to and from Los Angeles to Taipei, and other Asian cities,” STARLUX CEO Glenn Chai said in a statement published by the NBA.

“With Los Angeles being the sister city of Taipei, along with our partnership with the LA Clippers, the city of angels is our airline’s perfect starting US destination,” Chai further said.

According to the NBA, STARLUX’s partnership with the Clippers includes international rights through the NBA’s international team marketing program. The airline will activate in-flight branding, international sweepstakes, and other digital and in-person activations featuring Clippers elements and personalities.  

From June 2023, Clippers-themed amenities will be provided on STARLUX TPE-LAX flights, such as themed meal packaging including paper placemats, napkins, towelettes, inflight meal foil covers, mini food flags, burger wrapping paper and kids’ meal boxes.

“We’re thrilled to partner with STARLUX Airlines to celebrate their new flight route to Los Angeles, and work together to reach new global audiences,” Scott Sonnenberg, LA Clippers Chief Global Partnerships officer said in a statement. 

Sonnenberg added, “Clipper Nation is made up of diverse fans in Los Angeles and around the world, and this new partnership will literally help us bring Clippers fans to L.A. I can’t think of anything better.”

According to ASN data, Starlux’s landmark deal with LA Clippers is reportedly in the US$2m range, and is a significant one for a carrier that has only been in operation since January 2020.