NBA

India Fantasy Sport Giant Dream11 Renews NBA Deal

February 19, 2024

India biggest fantasy sport platform Dream11 has renewed its deal with NBA and WNBA. As part…

Upstart Taiwanese Carrier Starlux Snags LA Clippers Partnership

March 26, 2023

Taiwanese luxury carrier Starlux has sealed a deal to become the official international partner of NBA…

Asia’s Sports Industry Eyes NFTs As A Source Of Revenue

April 12, 2022

Sports teams across Asia are plunging into the NFT (non-fungible token) world, hoping to cash in…

South Korean Instant Food Giant Snaps Up Global Deal With Lakers

October 1, 2021

South Korea’s FMCG food giant CJ CheilJedang Corporation has scored a landmark global sponsorship deal with NBA team…

Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler

November 26, 2020

Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…

NBA Expects Nine-Figure Revenue Loss Due To Fallout In China

February 20, 2020

National Basketball Association (NBA) commissioner Adam Silver says the league expects to lose “hundreds of millions…

Leading Indian Tractor Brand Mahindra Punts On Sports Sponsorship Deals In America

February 16, 2020

World’s leading Indian tractor brand Mahindra has secured a deal with Monumental Sports & Entertainment (MSE)…

NBA Drums Up Fan Engagement With AI

November 29, 2019

The National Basketball Association (NBA) has partnered with digital start-up GameOn to create a new chatbot…

NBA Faces Backlash From Chinese Sponsors

October 14, 2019

All Chinese sponsors have suspended their partnership with the National Basketball Association (NBA) as the fallout from Houston Rockets' GM Daryl Morey’s infamous tweet continues.

Rakuten Sees Brand Awareness Increase 300% Via Golden State Warriors

August 7, 2019

The chief executive of Rakuten’s Americas operation has revealed that the Japanese e-commerce giant is keen to extend its deal with the Golden State Warriors.