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TikTok Seals Global Content Partnership With NBA & WNBA
July 22, 2026
Social media giant TikTok has struck a new global content partnership with the NBA and WNBA…
Rakuten Renews Long-Term Golden State Warriors Partnership
July 1, 2026
Major Japanese e-tailer Rakuten has renewed its long-term partnership with the NBA’s Golden State Warriors. It…
India Fantasy Sport Giant Dream11 Renews NBA Deal
February 19, 2024
India biggest fantasy sport platform Dream11 has renewed its deal with NBA and WNBA. As part…
Upstart Taiwanese Carrier Starlux Snags LA Clippers Partnership
March 26, 2023
Taiwanese luxury carrier Starlux has sealed a deal to become the official international partner of NBA…
Asia’s Sports Industry Eyes NFTs As A Source Of Revenue
April 12, 2022
Sports teams across Asia are plunging into the NFT (non-fungible token) world, hoping to cash in…
South Korean Instant Food Giant Snaps Up Global Deal With Lakers
October 1, 2021
South Korea’s FMCG food giant CJ CheilJedang Corporation has scored a landmark global sponsorship deal with NBA team…
Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler
November 26, 2020
Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…
NBA Expects Nine-Figure Revenue Loss Due To Fallout In China
February 20, 2020
National Basketball Association (NBA) commissioner Adam Silver says the league expects to lose “hundreds of millions…
Leading Indian Tractor Brand Mahindra Punts On Sports Sponsorship Deals In America
February 16, 2020
World’s leading Indian tractor brand Mahindra has secured a deal with Monumental Sports & Entertainment (MSE)…
NBA Drums Up Fan Engagement With AI
November 29, 2019
The National Basketball Association (NBA) has partnered with digital start-up GameOn to create a new chatbot…
