NBA

NBA Faces Backlash From Chinese Sponsors

October 14, 2019

All Chinese sponsors have suspended their partnership with the National Basketball Association (NBA) as the fallout from Houston Rockets' GM Daryl Morey’s infamous tweet continues.

Rakuten Sees Brand Awareness Increase 300% Via Golden State Warriors

August 7, 2019

The chief executive of Rakuten’s Americas operation has revealed that the Japanese e-commerce giant is keen to extend its deal with the Golden State Warriors.

Basketball Sponsorship Reigns In China and the Philippines

August 2, 2019

The high-profile partnership between Tencent and the NBA in China should encourage more brands to capitalise on the many other opportunities that exist across the Asian basketball industry,…

NBA Deepens Alibaba Partnership

March 12, 2019

The NBA has expanded its partnership with the Alibaba Group to provide basketball fans in China with more league content and a new online shopping experience.

Vivo Replaces Cloudfone As NBA’s Official Partner In the Philippines

December 13, 2018

Chinese smartphone Vivo has secured a multiyear sponsorship with the NBA in the Philippines, replacing homegrown smartphone brand Cloudfone.

McDonald’s Dips Into The NBA In India

November 15, 2018

McDonald’s and National Basketball Association (NBA) are collaborating on NBA-themed promotions and interactive zones in select McDonald’s venues across India.

Chinese Blockchain Player AntPool Scores Historic NBA Deal

September 29, 2018

Chinese bitcoin mining company AntPool has created history by becoming the first Asian Blockchain brand to sponsor an international sports team.

Kohli Becomes The Most Marketable Asian Athlete On Instagram

July 25, 2018

Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.

TCL Cements Its Position As Asia’s Leading Basketball Sponsor

June 29, 2018

Leading Chinese consumer electronics brand TCL has recently scored a two-year global partnership deal with FIBA, the International Basketball Federation.

Rakuten Nabs Another Major Sports Shirt Sponsorship Deal

September 26, 2017

In a move to raise its global awareness, Japanese e-commerce giant Rakuten has added reigning NBA champion Golden State Warriors to its blockbuster match kits portfolio.