NBA

Jeremy Lin Nets New Adidas Deal

January 8, 2014

NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.

ASN INSIGHT: Google Search Trends In Singapore

December 31, 2013

As ASN ushers in 2014, we take a look at what pop culture platforms have been creating a buzz for Google Zeitgeist in Singapore this year.

ZTE Partners Houston Rockets

October 9, 2013

Leading NBA team Houston Rockets has officially announced China-based ZTE, as their official smartphone partner for the upcoming 2013-14 season.

Fanstang brokers US$20m of East-West celebrity endorsement

July 22, 2013

Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…

Adidas leverages Jeremy Lin's popularity in China

February 23, 2012

Adidas will heavily leverage New York Knick player Jeremy Lin through a promotion in China which will see the German apparel brand supply Knicks jerseys to over 6,700…

Tsingtao sponsors Miami HEAT

December 22, 2011

Chinese beer company, Tsingtao has become a sponsor of the American NBA team the Miami HEAT and plans to leverage the sponsorship through a deal it has with…

Li Ning seeking more NBA exposure through Turner deal

September 1, 2010

Chinese sportswear company Li Ning has signed a six year, multimillion-dollar sponsorship deal with Evan Turner, the Philadelphia 76ers rookie who was the second overall draft pick in…

Haier to Sponsor New Jersey Nets NBA Team

July 3, 2009

Chinese electronics brand Haier has become a sponsor of the New Jersey Nets NBA team.

NBA's New Plans for Chinese Basketball

October 14, 2008

Entertainment firm AEG has partnered with the US National Basketball Association (NBA) in a plan to develop and operate NBA-style arenas in cities across China. AEG and NBA…

Tsingtao Signs Multi-Year Sponsorship with NBA

August 26, 2008

Chinaâ€™s Tsingtao Brewery has signed a multi-year partnership deal with the US National Basketball League (NBA). The partnership will included both TV and internet campaigns broadcast in conjunction…