Thailand

Reading FC Primed For Thai Ownership

June 16, 2014

English Championship football club Reading FC has been purchased by a Thai billionaire, according to a report in the Reading Post.

MCFC Partners Thai Youth Football Tournament

June 2, 2014

EPL champions Manchester City has entered into a two-year marketing partnership to promote Seven Shoot, a popular 7-a-side youth football tournament in Thailand.

IPTL Opener Moves To Manila

May 12, 2014

International Premier Tennis League’s (IPTL) organisers have moved the debut competition’s opening leg from Bangkok to Manila due to the political tension in Thailand.

Singha Becomes MotoGP's First Official Beer

May 1, 2014

The Thai beer brand Singha - the 3rd biggest beer brand by sponsorship spend in Asia - has announced a deal with Dorna Sport, MotoGP's commercial rights holder,…

Manchester United Strikes First Confectionery Partnership In Indochina

April 1, 2014

Ahead of their Champions League clash with Bundesliga Champions Bayern Munich, the Red Devils has sealed a partnership deal with leading Thai company European Food Public Company Ltd…

Kim Soo-hyun Endorses Hana Bank

March 26, 2014

The 26-year-old Korean actor, who played the lead in popular Korean television drama serials Moon Embracing The Sun and My Love From The Star, has bagged a lucrative…

NBA Goes Milky In Southeast Asia

March 6, 2014

The National Basketball Association (NBA) has announced a Southeast Asian focused partnership deal with Dutch dairy firm Royal FrieslandCampina.

Thailand Loses Hosting Rights For Prestigious Snooker Tournament

February 10, 2014

Due to the political turmoil in Thailand, World Snooker has announced the Players Championship, which was due to take place in Bangkok from March 25-29, will not be…

Asian events prone to terrorism: Race of Champions called off

December 4, 2013

The 26th edition of the Race of Champions, which would have been held on December 14 and 15 at the Rajamangala Stadium, has been called off due to…

King’s Cup Golf Tournament Scores More Sponsors

December 2, 2013

The King’s Cup, one of the key golf tournaments in Southeast Asia has received a significant sponsorship boost, after securing new deals with Sports Authority of Thailand (SAT)…