Thailand

Nepa Buys Into The iKON Hype

June 16, 2015

The much anticipated debut album from YG Entertainment’s iKON has been in the pipeline for the past two years, seemingly an eternity in the K-pop world…However, the savvy…

Korea Flexes Its Soft Power Might With Thai Cinema Collaboration

June 2, 2015

Korea film giant CJ Entertainment has announced plans to co-produce a slew of 10 films in the next three years with Thailand's Major Cineplex Group.

Dafabet Eyes Thailand & China As It Renews Everton Deal

April 15, 2015

Asian online betting and gaming company Dafabet has renewed its partnership with English Premier League football club Everton, which began in 2012.

Telco Partners Chiang Rai FC

February 20, 2015

Thailand’s second largest telco service provider, Total Access Communication (DTAC) has secured a sponsorship deal with Chiang Rai United FC for the 2015 Toyota Thai Premier League season,…

Thailand’s Ad Spend Nosedives In 2014

January 16, 2015

Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending in mainstream media,…

Bangkok Bank Gets Sporty With Chelsea FC Tie-Up

December 29, 2014

Bangkok Bank has become the official payment card partner of Chelsea Football Club in Thailand.

FBT Continues SEA Games Partnership

November 5, 2014

Thai sports apparel and equipment brand, FBT, has announced a deal to continue its long-standing official games uniform partnership for the 2015 SEA Games, taking place from June…

FEATURE: Much ado about Chang. New Thai alcohol legislation seemingly inconsistent

September 23, 2014

While the Thai government has recently announced the tightening of the “Alcohol Control Act (2008)”, including a blanket ban on alcohol sponsorship, recent events are already creating question…

ASN partners Paul Poole SEA to enhance Thai intelligence service

September 1, 2014

ASN has partnered with Paul Poole (South East Asia) Co. Ltd (‘PP(SEA)’) for the Thailand market to boost its local market resources in SEA. ASN relaunched with a…

ASN INSIGHT: Thailand bans Alcohol Sponsorship. How Will The Crackdown Affect the Sponsorship Market?

August 28, 2014

This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…