Tennis

Bharti Airtel Continues Backing Sri Lankan Tennis

June 17, 2015

The Sri Lankan subsidiary of Bharti Airtel, the world’s fourth largest mobile operator, is sponsoring the 100th edition of the Colombo Championships, an association that first started in…

Star India Snaps Up Majority Ownership In Pro Kabaddi League

April 27, 2015

Following Pro Kabbadi League’s unexpected successful debut season last year, Star India has acquired a 74% stake in Mashal Sports, the company behind the 8-city based franchise tournament.

More Than A Gold Toilet For Nishikori

April 13, 2015

Asian tennis sensation Kei Nishikori, 25, has secured a three-year global endorsement deal from Japanese housing and building fixtures specialist Lixil Group Corporation.

Coca-Cola India Tipped To Acquire Equity Stake In IPTL

April 1, 2015

Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising a deal to…

Tata Consolidates Aircel Chennai Open Partnership

January 5, 2015

The 20th edition of Aircel Chennai Open ATP World Tour tennis tournament has renewed a partnership deal with Tata Water Plus.

What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?

December 19, 2014

Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…

Qatar Airways Partners Coca-Cola’s IPTL

November 27, 2014

Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.

Singapore bank DBS seeks "originality" in its Sponsorship platforms

November 24, 2014

At a recent event, ASN caught up with two key executives from DBS Bank to ask them about their perspectives on Sponsorship in the region.

ASN INSIGHT: Coca-Cola Fights back against Pepsi surge with IPTL Title Sponsorship

November 6, 2014

Global beverage giant Coca-Cola is set to be the Title Sponsor of the inaugural International Premier Tennis League (IPTL) and begin to fight back against Pepsi's recent sponsorship…

FEATURE: SMEs moving into Sport in Singapore in numbers

October 17, 2014

Earlier this week, Singaporean furniture brand Lorenzo (LRZI.SI) made a surprise announcement that it was venturing into Sponsorship. This news came as a surprise because the local company, in…