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Popular Baijiu Brand Signals Global Ambitions With Aussie Open Deal
October 11, 2018
Popular Chinese baijiu brand Luzhou Laojiao has scored a blockbuster deal as an associate sponsor with the Australian Open for the next five years.
Federer Strikes Commercial Jackpot With US$300m Uniqlo Deal
July 3, 2018
Swiss tennis legend Roger Federer has confirmed his apparel switch from long-term sponsors Nike to Uniqlo on the first day of Wimbledon when he arrived for his opening…
How Is Mercedes Performing In The Asian Sponsorship Race?
June 24, 2018
Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…
Which Celebrities Rule The Japanese Endorsement Market?
January 23, 2018
We all know that Asian brands love a good celebrity endorsement - just last week we reported on India's fascination - now it's the turn of Japan and…
Racquet Sports Specialist Head Eyes China For Growth, Seals CTA Deal
December 13, 2017
The Chinese Tennis Association (CTA) has announced a four-year partnership with Head, beginning in 2018.
Ganten: Chinese Water Brand Shifting From Domestic To International
October 19, 2017
Chinese mineral water brand Ganten has continued an obvious change in its spending patterns after securing a five-year deal partnership with the Australian Open.
French Tennis Sponsors TV Star... But The Sport Softened In 2016
March 16, 2017
The French Tennis Federation will plunge into the celebrity endorsement world as it popularises the French Open in China.
Accor Hotels Splashes On Branded Content In Asia
January 31, 2017
Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.
Uniqlo Builds Out Celebrity Roster & Catalogue of "Human" Content
December 8, 2016
After several headline partnerships with mainstream sportsmen, Uniqlo has switched tack to sign its first female global brand ambassador... she's quirky, but so on brand.
MEMBERS ONLY: Chilean Wine Maker Serves An Ace With Asia’s Oldest ATP Tournament
July 7, 2016
Chilean wine maker Vina Maipo has secured a two-year partnership deal with the Rakuten Japan Open, the oldest ATP 500 professional tournament in Asia.
