Register
to get articles and more to your inbox
News & insights
Archive
Directory
Tennis
China’s Luckin Coffee Backs Australian Open
January 12, 2024
Luckin Coffee, often known as China’s Starbucks, has secured a partnership deal with Tennis Australia. Under the…
OnlyFans Banks On Aussie Tennis Ace Nick Kyrgios Collab
December 14, 2023
OnlyFans, a subscription-based platform infamous for its racy adult paywall content, is trying to make yet…
Tennis Premier League (TPL) Pushes App To Boost The Sport’s Sponsorship Ecosystem In India
November 24, 2023
Tennis Premier League (TPL) has launched its mobile app to boost the sport’s sponsorship ecosystem for…
Famous Indian Celeb Malaika Arora Becomes Delhi Binny’s Brigade’s Brand Ambassador
October 19, 2023
India’s Tennis Premier League (TPL) team, Delhi Binny’s Brigade have announced homegrown celebrity Malaika Arora as…
Chinese White Goods Giant Haier Banks On Tennis Deals
May 14, 2023
Chinese multinational home appliance and consumer electronics, Haier, is backing the French Tennis Federation and the ATP…
Rolex Renews Sponsorship Deal With Revamped Shanghai Masters
February 24, 2023
Rolex has renewed its sponsorship deal with the Shanghai Masters ATP 1000 tennis tournament. Under the…
India’s EaseMyTrip Dabbles In Tennis Sponsorship
December 15, 2022
Indian online travel company EaseMyTrip has become the official travel partner for the debut season of World…
Gucci Becomes Latest Non-Endemic Brand In Gaming
June 5, 2020
Gucci is the latest haute couture label to hop onto the gaming world, as it is…
AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals
October 1, 2019
AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…
Fila Secures Deal With China Tennis Open On Back Of 3x Growth
September 21, 2019
Fila has become the official sportswear brand for the China Tennis Open, after securing a three-year sponsorship deal.
