Tennis

Rolex Renews Sponsorship Deal With Revamped Shanghai Masters

February 24, 2023

Rolex has renewed its sponsorship deal with the Shanghai Masters ATP 1000 tennis tournament. Under the…

India’s EaseMyTrip Dabbles In Tennis Sponsorship

December 15, 2022

Indian online travel company EaseMyTrip has become the official travel partner for the debut season of World…

Gucci Becomes Latest Non-Endemic Brand In Gaming

June 5, 2020

Gucci is the latest haute couture label to hop onto the gaming world, as it is…

AirAsia Rakuten Madrid Finals Revamped Davis Cup

AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals

October 1, 2019

AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…

Fila Secures Deal With China Tennis Open On Back Of 3x Growth

September 21, 2019

Fila has become the official sportswear brand for the China Tennis Open, after securing a three-year sponsorship deal.

All Nippon Airways (ANA) Backs CNN’s Tennis Show Open Court

July 4, 2019

Japan's largest carrier, All Nippon Airways (ANA), is backing CNN’s tennis-themed show Open Court, ahead of the Toyko 2020 Summer Olympics.

Rakuten Adds Davis Cup to Its Portfolio

June 6, 2019

Japanese e-commerce giant Rakuten has inked a multi-year deal with the International Tennis Federation (ITF) to become the global presenting partner of the revamped Davis Cup.

Oppo Goes To Wimbledon; Focus Shifts To Major International Sport Platforms

April 28, 2019

In an inevitable move, Chinese smartphone brand Oppo has become the first Asian brand to partner The All England Lawn Tennis Club (AELTC), home of the Wimbledon Championships.

Prudential Shifts Into Cycling in HK: Insights

March 9, 2019

Prudential has become the title sponsor of international cycling series Six Day at Hong Kong Velodrome Park in a two-year deal reportedly worth US$600k as the circuit debuts…