Tennis

Major Japanese Brands Renew Long-Term ATP Partnerships

November 20, 2025

Two major Japanese brands have deepened their relationship in the tennis world by renewing their partnership…

How Swiss Sports Shoe Brand On Stands Out In China   

November 10, 2025

Fast-growing Swiss sports shoe brand On combined Roger Federer’s global clout and solid local grassroots engagement…

Emirates Expands And Renews Long-Term ATP Tour Partnership

June 20, 2025

UAE’s national carrier Emirates has expanded and renewed its long-term partnership deal with men's tennis' ATP…

Emirates Renews Long-Term Partnership With The Australian Open 

December 16, 2024

Emirates has renewed its sponsorship deal with the Australian Open, the first tennis grand slam of…

Chinese Consumer Electronics Giant Haier Backs The Australian Open 

November 27, 2024

Chinese consumer electronics company Haier has negotiated a deal to become the new official TV and appliance partner…

Asics Partners Djokovic In Global Youth Tennis Development 

October 11, 2024

Japanese sport brand Asics has struck a partnership with tennis icon Novak Djokovic to nurture the…

The Tennis Premier League (TPL) Strings A Trio Of Partnerships 

September 26, 2024

Japanese sport brand Yonex has renewed its long-term deal with the Tennis Premier League (TPL).  The…

Emirates Renews Long-Term US Open Deal

August 21, 2024

UAE’s national carrier Emirates has extended its partnership with the United States Tennis Association (USTA) for…

Marriott Bonvoy Backs Rolex Shanghai Masters 

August 15, 2024

Marriott Bonvoy, the travel rewards programme of Marriott International, has struck a three-year deal with the…

Lexus Renews International Tennis Federation (ITF) Partnership 

August 7, 2024

Luxury automotive brand Lexus has continued its partnership with the International Tennis Federation (ITF), which began in…