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Tennis
Major Japanese Brands Renew Long-Term ATP Partnerships
November 20, 2025
Two major Japanese brands have deepened their relationship in the tennis world by renewing their partnership…
How Swiss Sports Shoe Brand On Stands Out In China
November 10, 2025
Fast-growing Swiss sports shoe brand On combined Roger Federer’s global clout and solid local grassroots engagement…
Emirates Expands And Renews Long-Term ATP Tour Partnership
June 20, 2025
UAE’s national carrier Emirates has expanded and renewed its long-term partnership deal with men's tennis' ATP…
Emirates Renews Long-Term Partnership With The Australian Open
December 16, 2024
Emirates has renewed its sponsorship deal with the Australian Open, the first tennis grand slam of…
Chinese Consumer Electronics Giant Haier Backs The Australian Open
November 27, 2024
Chinese consumer electronics company Haier has negotiated a deal to become the new official TV and appliance partner…
Asics Partners Djokovic In Global Youth Tennis Development
October 11, 2024
Japanese sport brand Asics has struck a partnership with tennis icon Novak Djokovic to nurture the…
The Tennis Premier League (TPL) Strings A Trio Of Partnerships
September 26, 2024
Japanese sport brand Yonex has renewed its long-term deal with the Tennis Premier League (TPL). The…
Emirates Renews Long-Term US Open Deal
August 21, 2024
UAE’s national carrier Emirates has extended its partnership with the United States Tennis Association (USTA) for…
Marriott Bonvoy Backs Rolex Shanghai Masters
August 15, 2024
Marriott Bonvoy, the travel rewards programme of Marriott International, has struck a three-year deal with the…
Lexus Renews International Tennis Federation (ITF) Partnership
August 7, 2024
Luxury automotive brand Lexus has continued its partnership with the International Tennis Federation (ITF), which began in…
