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Telecommunications (Telco)/Handsets
Asian Mobile Giants Tussle For Messi
March 16, 2016
FC Barcelona’s Argentine superstar Lionel Messi has reportedly been offered between USD5.55m to USD6.66m per year to make the move from South Korea’s Samsung to China’s Huawei as…
Flipkart Banks On Native Ad Platform
March 3, 2016
Indian ecommerce major Flipkart has gone live with its Brand Story Ads platform with over 50 leading brands in the mix, almost a year after acquiring global mobile…
Liverpool FC Opens up New Sponsor Category: Coconut Water
February 18, 2016
Merseyside club Liverpool FC has scored a landmark deal with Thai coconut water brand Chaokah, the first time an EPL club has struck a deal with an Asian…
Brands Spend Big As T20 Cricket Mania Hits India This Quarter
February 4, 2016
Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…
Category Leader Oppo Mobile Copycats Vivo with Cricket Partnership
December 11, 2015
The International Cricket Council (ICC) has secured a deal with Chinese consumer electronics giant Oppo as a global partner in the mobile handset category from 2016 to 2020.
Spotify Set To Battle Apple Music In Asia
October 20, 2015
Spotify is ramping up its efforts to battle Apple Music in Asia, with key appointments in Japan and Indonesia, signalling that it is preparing to launch in two…
Chinese Smartphone Backs IPL to Gain Indian Mindshare
October 19, 2015
Chinese smartphone maker Vivo replaces beverage giant PepsiCo as the new title sponsor of the Indian Premier League for the next two years, according to Indian media reports.
ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan
September 30, 2015
Begin to talk about the Sport and Entertainment landscape in Pakistan and most of us will instinctively think Cricket and Lollywood. But the reality is much more complex…
Oppo Eyes Asean Growth & Brand Awareness In Europe With Barca Partnership
September 11, 2015
Chinese smartphone maker Oppo has secured a three-year sponsorship deal with FC Barcelona, in a move believed to expedite the company’s entrance into the European market and cement…
Flurry Of Deals For Chinese Football; This Time, They're Domestic
September 1, 2015
Following its proposed plans to revamp football in China, the Chinese Football Association (CFA) has secured two high profile domestic sponsorship deals in quick succession.
