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Telecommunications (Telco)/Handsets
LeEco Spices Up The Indian Smartphone Race With Bollywood Move
June 15, 2016
Chinese internet and technology conglomerate LeEco has signed up as the official sponsor of the 17th International Indian Film Academy (IIFA) awards which will be held in Madrid…
Asia's Euro 2016 Partners Get B- For Activation Efforts (in Asia)
June 10, 2016
Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…
Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend
June 9, 2016
Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…
Money Wins In India As Death Knell Sounds For ILeague
May 23, 2016
With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…
Challenger Korean Tyre Brand Lured By Europe Again, Leaving Asian Back-door Open to Competitors
May 12, 2016
Ahead of the Champions League final, Korean tyremaker Hankook has secured a sponsorship deal with European football giant Real Madrid, joining a coterie of Asian sponsors at the…
Bangladeshi Conglomerate Uses Sport Sponsorship to Push Global Business Aspirations
April 26, 2016
Leading Bangladesh consumer electronics, mobile and automobile maker Walton has secured title sponsorship of the Dhaka Premier Division Cricket League (DPDCL), the nation’s domestic List-A one-day league.
Captain Cool Dhoni Kits Out For Emerging Indian Smartphone Brand
April 11, 2016
The endorsement battle between Virat Kohli and MS Dhoni has gone full throttle in recent years, now the latter has clinched a deal with homegrown handset brand Lava…
Bangladesh Cricket Star Bats For Huawei In Home Market
April 8, 2016
Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…
Telco Solidifies Its Content Game In The Philippines
April 4, 2016
CloudFone, a leading homegrown smartphone and tablet brand in the Philippines, has secured a multi-year marketing partnership with the National Basketball Association (NBA).
Saina Nehwal Nets A Huawei Endorsement, Just Like Leo Messi
March 31, 2016
Huawei’s Honor series is banking on Indian badminton star Saina Nehwal’s popularity as it plans to increase its market share in the nation’s booming mobile market.
