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Telecommunications (Telco)/Handsets
Motorola Bites Into India’s Massive Cricket Sponsorship Industry
April 14, 2017
American brand Motorola Mobility, which is owned by Beijing-based technology giant Lenovo, has followed the playbook of its Chinese counterparts in the Indian sponsorship industry with its big-money…
Hisense Yuans On With FIFA
April 10, 2017
After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…
Is Asian Games 2018 Jakarta Out Of Luck With Tapped-Out Asia?
March 31, 2017
Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…
Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape
March 24, 2017
Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.
Oppo Splashes A Massive US$162m For Team India Sponsorship
March 7, 2017
Oppo Mobile is poised to replace broadcasting giants Star India as the official sponsor of the Indian cricket team from April, winning the five-year rights package for a…
Malaysia Hypes Patriotic Fervour Can Plug SEA Games Sponsorship Shortfall
February 13, 2017
Ahead of the upcoming SEA Games in KL, the Olympic Council of Malaysia (OCM) hopes more private companies will step in as sponsors to cover its shortfall.
Rockets Continue Being Top Drawer For Chinese Brands
February 7, 2017
Chinese home decor company Scisky has secured a five-year sponsorship deal with NBA's Houston Rockets, as it eyes North America for its global expansion.
Vivo Replaces Korean Star During Hallyu Embargo
November 21, 2016
Chinese handset maker Vivo has secured a deal with Taiwanese actor Eddie Peng as its brand ambassador.
Samsung Goes 360° With NY Times
November 2, 2016
Global consumer electronics giant Samsung has recently partnered the New York Times for the launch of The Daily 360, a digital journalism initiative allowing the audience to be…
Vivo Dislodges ZTE To Partner NBA China
October 13, 2016
Vivo, the fourth largest player in China’s bustling handset market, has struck a deal to replace rival ZTE as the NBA China’s official mobile partner.
