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Telecommunications (Telco)/Handsets
INTERVIEW: Fashion platforms offer more than skin-deep perception change
March 14, 2014
Almost every country in Asia has a marquee fashion event and the sector is worth USD16.5m in Sponsorship, with India the largest market capturing 29% of all Asian…
Global Digital Music Market To Top US$9 Billion
March 3, 2014
The widespread use of smart mobiles in emerging markets such as India - and the growth of local and foreign music services - are expected to drive global…
AC Milan Secure Fujitsu Partnership
February 13, 2014
Italian Serie A giants AC Milan have sealed a three-year partnership deal with Japanese technology equipment brand Fujitsu.
Insight: Creative Content Development In The Asian Music Industry
February 11, 2014
As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.
Opinion: Why sponsor Formula One (F1)?
February 6, 2014
As the 2014 Formula 1 season draws near, James Parrish - of Rush Sports Marketing & F1 Confidential - gives his views on the benefits of sponsorship of…
Huawei Seals Deal With Gunners
January 17, 2014
EPL club Arsenal have sealed a deal with Chinese IT & Communications giant Huawei as their new global smartphone partner.
Liverpool Football Club Partners Xolo
January 6, 2014
Indian smart mobile device brand Xolo has secured a three-year marketing partnership with English Premier League giants Liverpool Football Club(LFC) for the Indian Subcontinent and plans to spend…
Experts Predict China E-Commerce Boom
December 20, 2013
With an estimated 271 million online shoppers spending US$40,000 per second, China’s e-commerce industry is touted to be one of the world’s largest with more growth forecast.
Microsoft Restrategises Its Mobile Apps Platform With Bollywood Partnership
December 12, 2013
Microsoft is making attempts to play catch up in the global mobile apps race by Apple and Google, at least in the Indian market, by collaborating with Bollywood…
Hugh Jackman Endorses Micromax’s Canvas Turbo
October 22, 2013
Indian mobile handset brand Micromax has snagged Hollywood star Hugh Jackman as brand ambassador for Canvas Turbo, the brand’s soon-to-be-launched smartphone.
