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Telecommunications (Telco)/Handsets
PayTM Bags BCCI Title Sponsorship In Landmark Deal
July 31, 2015
Indian e-commerce company PayTM has sealed a deal with the Board of Control for Cricket in India (BCCI) for title sponsorship rights to all of Team India's onshore…
ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene
July 16, 2015
While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…
ASN Exclusive: Major Partnerships Tipped For ICC China 2015
June 22, 2015
In a momentous week for Chinese football, ASN understands that RSE Ventures-owned pre-season football tournament International Champions Cup (ICC), slated for its debut in China, has finalised several…
Oppo Scores FC Barcelona Partnership
June 1, 2015
With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…
PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership
April 7, 2015
Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.
Top 10 Indian Premier League (IPL) Trends Ahead of Season 8
April 6, 2015
Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…
Huawei Partners Panama Football
March 26, 2015
Chinese ICT behemoth Huawei has been investing heavily in global football sponsorships since 2014, with a raft of biggies such as Paris Saint-Germain (PSG), AC Milan, Arsenal, Atletico…
KBO Seals New Title Partner
March 4, 2015
Tirebank has secured a three-year deal to become a partner of the Korean Baseball Organisation (KBO) League from its 34th to 36th season.
Huawei Rings In Mexican Football Partnership
February 16, 2015
Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a new territory.
LeTV Continues Entertainment-Tech Trend In China
January 30, 2015
Chinese entertainment company LeTV, which expects at least a whopping 180% YOY revenue growth in fiscal year 2014, plans to launch its own smartphone within the next 100…
