Register
to get articles and more to your inbox
News & insights
Archive
Directory
Southeast Asia
Amorepacific Focuses On Southeast Asia
September 19, 2017
South Korea’s biggest cosmetics maker Amorepacific is creating new lines of products to suit Muslims and darker-skinned women in the Asean region as it tries to make up…
Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase
July 17, 2017
Japanese watch brand Seiko is gunning to increase its consumer base in the Southeast Asian market, particularly in Thailand, according to The Japan Times.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Vice Network Eyes India As It Stamps Footprints Across The Globe
June 23, 2016
One of the most influential pop-culture media outlets in the world, Vice, is set to expand eastwards as it opens a new bureau and production hub in Mumbai.
Content Network, Vice, Eyes India As It Stamps Footprints Across The Globe
June 23, 2016
One of the most influential pop-culture media outlets in the world, Vice, is set to expand eastwards as it opens a new bureau and production hub in Mumbai.
K-Pop Continues To Bank On Cosmetic Endorsements
December 3, 2015
Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…
ASN Insight: Unilever CEO Reveals Key Parameters for Brand Investment
March 25, 2015
In Asia, Sponsorship investment from the Consumer Packaged Goods (CPG) category grew 33% YoY in 2014 and is again the most active category across many diverse genres of…
Vissel Kobe Joins The Rakuten Empire
December 9, 2014
Japanese e-commerce giant Rakuten has become the new owner of J-League football team Vissel Kobe after buying all the shares of the team's holding company, Crimson Football Club…
Gaming Leads Korea’s Soft Power Exports
April 16, 2014
Exports of computer and mobile games are leading the race in Korea’s global soft power list, according to data from the nation’s finance and creative content divisions.
NBA Goes Milky In Southeast Asia
March 6, 2014
The National Basketball Association (NBA) has announced a Southeast Asian focused partnership deal with Dutch dairy firm Royal FrieslandCampina.
