Southeast Asia

Suzuki Continues Backing Southeast Asian Football

March 18, 2020

Japanese automobile brand Suzuki has renewed its title sponsorship of the biennial Asean Football Federation (AFF)…

Study: Southeast Asian Marketers Braced For An Uncertain 2020

November 30, 2019

Over 75% of marketers in Southeast Asia say that new customer growth is slow or stagnant…

Case Study: Oreo Runs 360 Campaign With Spider-Man in SEA & Boosts Sales

October 1, 2019

Mondelez has successfully leveraged Marvel's release of "Spider-Man: Far From Home", activating the Oreo brand around the movie. Engagement is up across several markets in Southeast Asia: more…

Blockchain First: Superbloke Game Raises Profile With Manchester City

August 27, 2019

South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.

Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia

August 17, 2019

Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.

Netflix Southeast Asia Original The Stranded

Netflix Plunges Into Southeast Asian Originals To Attract Region’s Subscribers

July 31, 2019

Streaming giant Netflix is banking on its first brace of Southeast Asian originals to keep audiences in the region glued to the platform as competition from rivals intensifies.

China’s UnionPay Nets Landmark Basketball Deal In Philippines

July 13, 2019

UnionPay is backing the Philippine Basketball Association (PBA) after inking a season-long deal reportedly worth US$225k to become the league’s first official payment partner.

Liga 1’s Bali United FC Scores Historic IPO In Southeast Asia

July 3, 2019

Bali United FC became Southeast Asia’s first professional football club to go public, raising over US$24.7m at its IPO on the Indonesia Stock Exchange two weeks ago.