Singapore

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Emerging Insurance Player Partners Foxes For Brand Awareness

October 5, 2016

Reigning EPL champions Leicester City FC continue to be a sponsorship magnet for Southeast Asian brands.

New Live Fantasy Sport App Scores Manchester City Partnership In Asia

September 27, 2016

Singapore-based live fantasy sport app Ballr, which will launch in October, has secured a partnership coup with English Premier League leaders Manchester City.

Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality

September 8, 2016

Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.

Asian E-Commerce Firm Eyes Singapore Growth With Local Starlet Endorsement

August 16, 2016

Asian e-commerce player Qoo10 has secured its first regional endorsement deal, in Singapore, with emerging 22-year-old local actress-model Carrie Wong.

Suzuki Continues Backing Asean's Biggest Football Tournament

July 20, 2016

Suzuki Motor Corporation will continue as the title sponsor of biennial regional soccer tournament the Asean Football Federation’s (AFF) Championship for the fifth straight edition.

Forecast: How Will Singapore’s Sponsorship Market be hit by the Impending Recession?

May 25, 2016

Dark clouds of recession are hovering over Singapore as the manufacturing and services industries are on a wane while corporate debt levels are at a record high. We…

REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors

May 18, 2016

Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…

UnderArmour Expands Deal With Asian MMA Platform To Take On The Big Guys

May 3, 2016

Challenger sports brand Under Armour, known for its provocatively humorous Rule Yourself campaigns, will collaborate with One Championship as an official partner across South-East Asia this year.